When you don’t structure writing properly, things get weird. Or better put…they get boring (and no reads).

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Remember how good your essays in school used to be? Everyone in class would pass their essay around and each student would be giddy with excitement to read someone else’s work. Our teachers would talk about how much fun they had reading them.

Just kidding — that never happened.

Writing essays felt like forcing words to come out of my mind and on to paper. I remember my friends and I procrastinating writing our essays until a night or two before they were…


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I don’t get writer’s block. Blank pages don’t scare me, a blinking cursor doesn’t intimidate me, and I never struggle with starting to write my articles.

I have to attribute this to years of writing online. My first article went live in 2016 and since then I’ve published more articles than I could even remember. Writing a lot has helped me get passed writer’s block but it’s not the only reason that I don’t struggle with starting my articles.

A huge reason for my ability to jump right into that blank page and start typing is my formula for writing…


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If you don’t like what you’re writing about—you’re not going to like writing.

, I’ve lived both lives.

I’ve written for industries I wasn’t passionate about and resented sitting down to write for the day.

I’ve worked alongside clients with products I love and felt the fulfillment of ending a day of work spent doing what I love.

The latter is the goal, but too many writers get stuck in the former.

When you’re a new writer, you feel like you have to take on every project that comes your way. Your…


The SOS mind-state is where writing dreams fly away from you faster than Elon’s rockets head to Mars

You’re not a 6-figure online writer because you’re making one mistake.

It’s the type of mistake that makes your path to success look like the horizontal line on the bottom that leads to nothing, versus the diagonal line that leads to success.

With 5 years of online writing on my resume and after coaching freelance writers to get $98,000+ in client work—I’ve come to stare this mistake straight in the face. …


This just happened at the end of 2020…

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Last year was supposed to be one of the most difficult times for businesses. And while it certainly was for specific industries, like the restaurant business, to blanket term “hard times” for all businesses was far from the truth.

At the end of 2020, I helped 5 writers land over $98,000 in retainer writing contracts. They agreed to write 4+ articles per month for clients and had contracts that ranged from 3 months to 12 months.

I coached the writers through 8-weeks of my 1:1 program, , that taught…


Be the brand that cares the most about the audience’s experience

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If you think you’ve missed the opportunity to create content that stands out because the internet is oversaturated, it’s time for a new perspective.

There’s a lot of content online, but that doesn’t mean it’s all great content. If you choose a keyword that you want to rank for and search through the first, second, and third pages of Google — you’re going to find that each of those articles missed something.

  • They were too vague and/or general.
  • They didn’t offer actionable advice.
  • They weren’t easy to read.
  • There was no way to share them.

Right there is your opportunity…


Write Now

How this writer went from working to live to living to work

Photo courtesy of Eva Gutierrez
 provides a glimpse into how different people write for a living. Today's edition features Eva Gutierrez, freelance writer and co-host of the .

Who are you?

I’m Eva Gutierrez, a freelance content marketer and writer and the co-host of the . I’m based in Los Angeles, California.

What do you write?

I write marketing and business-related content for several clients, topics I absolutely love deep diving into to curate the best content possible for my clients’ customer avatars. …


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Content writers are voices that touch the masses.

On a regular basis, we’re creating content for people from all over the world to consume. We’re in every industry, and we’re always showing why what we’re talking about works.

Which means we have a great responsibility.

As brain coach flipped around, “With great power, comes great responsibility.”

And that’s what content writers have. We have great power — we have hundreds of thousands to millions of people reading the content we create for our clients and their businesses. This means: We have a huge responsibility to do it right.


It’s not as hard as you think it is.

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When I first started as a content writer I made $25/1,000 word article.

I know, I know. But I was new to the game and aware that I had to work my way up to be able to make a full-time living as a writer. Without a huge resume, I had to take whatever job I could so that I could make my Upwork profile look like I’d been doing this for a while.

My strategy worked. I used Upwork exclusively to find clients for two years, between 2016–2017. In those two years, I worked with over 50 clients and…


#5: Stop being afraid to write about your lack of experience.

I was the writer with the rose-colored glasses on. I thought that I could quit my waitressing job and jump right into content writing, making six-figures, and working from beaches around the world.

The problem was that I didn’t know the importance of retainers and regular work, how important it was to organize my finances, and why so many people vouch for Inbox Zero.

Five years later, and I’ve figured it out. …

Eva Gutierrez ✍🏼

Marketing writer | Based in LA →

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