The Invisible Advantage: How Your Favorite Entrepreneurs Approach Decision Making
Ever wonder why some founders seem to have a sixth sense for business?
It’s not just luck. It’s about diving deeper than everyone else.
Enter the Iceberg Model of psychology.
Most founders only scratch the surface, but the real magic happens in the depths.
Here’s a breakdown:
Level 1: Perception (Senses)
Sure, top founders have sharp eyes. They know how to spot trends fast.
Level 2: Analysis (Rational)
They’re also obsessed with data — crunching numbers to find the story they tell.
But here’s where it gets interesting:
Level 3: Personal Experience (Relationships and Connections)
The best founders tap into their unique experiences, finding connections others miss. It’s like having a mental Rolodex of “been there, done that” moments.
Level 4: Deep Understandings
They cultivate profound insights about their industry, customers, and human nature. It’s not just knowledge — it’s wisdom.
Level 5: Intuitive Knowledge
At the deepest level, top performers develop an almost supernatural “feel” for their business. It’s that gut instinct that seems to defy logic but always pays off.
While everyone else is doggy-paddling on the surface, these founders are deep-sea diving.
They’re not just reacting to the market — they’re shaping it.
The result? An invisible advantage that leaves competitors scratching their heads, wondering how they got left in the dust.
Are you using all 5 levels of the Iceberg Model in your business?
Or are you still just dipping your toes in the shallow end?
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